November 30th, 2007 | Table of Contents
Raising Your Market IQ
It sounds so obvious: You have to know your market.
Yet when it comes to actual market intelligence, too many companies do it all wrong. Some miss the big picture by focusing on just a slice of their market, or by limiting their studies to transactions and other customer data already in their possession. Others have [...]
How To Get Ahead by Going Backward
Lessons from those who took career risks — and succeeded
Thinking Strategically About Technology Licensing
When Appearances Are Deceiving
Product and packaging designs can be easily copied. Here's how companies can protect themselves.
Keys to Spotting a Flawed CEO — Before It’s Too Late
Making the Most of COOs
Chief operating officers should have strong ties to the board. But few do.