A New Approach for Airlines
div id=”content”>
IN THE beleaguered airline industry,
mergers are again in the news.
What will it take for a postmerger
airline to succeed? We asked Tom
Kochan, a professor of management
at the MIT Sloan School of Management.
Mr. Kochan has researched
the industry for a decade and has
co-written a book due out in the fall,
entitled “Up in the Air: How Can Airlines
Compete [...]
Making It in China
For U.S. companies working with Chinese partners, here's a crucial bit of advice: Don't let expectations get lost in translation.
Open-Source Software: How the Stock Market Views It
United We May Stand
In their first incarnation, group buying services failed. A similar concept in China offers lessons in how to do it right.
All for One
Should a company join a multipartner alliance? Here are the questions to ask.
Shape of Things To Come
How Apple's trademark for its iPod protects its brand—and offers lessons for other companies on how to leverage their intellectual property
Four Strategies for Offshore ‘Captive’ Centers
Does Being Ethical Pay?
Companies spend huge amounts of money to be 'socially responsible.' Do consumers reward them for it? And how much?