Wall Street Journal / MIT Sloan

 

How Hard Times Can Drive Innovation

Sure, the economy’s bad. But it’s a good time to innovate, according to Clayton M. Christensen, a Harvard Business School professor who focuses on innovation. He is the author or co-author of a number of books on the subject, from “The Innovator’s Dilemma” to a book due out next month on health care, “The Innovator’s [...]

IT Outsourcing: The Goldilocks Strategy

Gild by Association

Companies may be able to get attention for their products by using another company’s image. But they better tread carefully.

In Emerging Markets, Know What Your Partners Expect

Away From the Desk…Always

A new breed of workers—independent, autonomous, out of the office—requires a new breed of manager

How to Back the Right Technology

When trying to decide where to place their bets, companies often make three fundamental mistakes

Lessons Learned

The key to effective training isn’t necessarily what happens in the classroom. It’s what you do afterward.

The Secrets of Marketing in a Web 2.0 World

Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.