Surviving the Downturn: Lessons From Emerging Markets
For some companies, a volatile economy is business as usual.
What have they learned? To look at places where volatility is business as usual—emerging markets. In these countries, companies have learned they can’t just hunker down when bad times strike. They have to go on the offensive.
In Eastern Europe, South Africa and Latin America, managers look at tumultuous times as a chance to implement bold, creative ideas, outflank rivals and boost their business. That means coming up with new ways to price their products, scrapping old marketing approaches, or focusing on figuring out where the economy is heading next—and how to use that information to grab market share. Successful managers have used a number of innovative approaches in trying times—everything from changing the price structure of their products to refocusing their marketing efforts.
Understanding Our Blind Spots
Financial crisis underscores need to transform our view of risk
Crowd Funding: Customers as Investors
There’s a new business model in which the customers play an unaccustomed role—as investors.
Greener and Cheaper
The conventional wisdom is that a company’s costs rise as its environmental impact falls. Think again.
The Myth of the Lone Star: Why One Top Performer May Not Shine as Brightly as You Hope
Private, but Public
Companies in emerging markets often have to take on services usually provided by the government. It isn’t always easy.
United They’ll Stand
Too many buyers do nothing as their suppliers fail in a recession. There’s a smarter way to act.
Employer Branding
Companies have long divided consumers into segments. They should do the same with potential—and current—workers.